With social media constantly evolving and developing, it can be tricky to master the skills you need to take your business to the next level. But never fear! Master these simple tricks and your business can see new levels of growth and success.
1. All Platforms Matter
Posting exclusively on one social media network limits the number of viewers that will see your content and severely handicaps your ability to engage with the entirety of your audience.
Cross-posting (posting on all platforms) is extremely important for any business and is the first skill that should be mastered. Take advantage of the features of each social media platform (listed in the graphic below) and really get your message out there.
2. Choose an aesthetic
They say not to
judge by a book by its cover- but the reality is, people often do just that.
That being said, the look of your content is extremely important and will often
dictate how well your content will be received.
For Instagram, choose a general color scheme or transition through various color tones in the images you post. For Facebook and Twitter, choose an overall theme to tie your pages together and make sure that your content all aligns with your brand.
Check out these Instagram posts from vegan fashion brand Alive Boutique (@alive.boutique) for an example of how color coordinating can boost your content profile!
3. Know When To Post
So you’ve decided what content to post- but now comes the question of when to post it. One of the keys to social media marketing is posting consistently and at the right times. This way you can schedule the posts on a social media post scheduling site and then sit back, relax, and run your business.
Falcon.IO did a study of the newest social media algorithm updates and determined the absolute best times to post online. For Facebook? They say the best time to post is between 12-4pm on Wednesday, Thursday, or Friday. For Instagram? They say to aim for 11am-1pm or 5pm on Monday, Wednesday, Thursday, or Friday. For Twitter? Shoot for 12pm or 5-6pm on Monday, Tuesday, Wednesday, or Thursday. And for LinkedIn? Look at 8am or 12pm on Tuesday, Wednesday, or Thursday. You can post outside of these times, but definitely keep them in mind for optimizing your content engagement!
4. Monitor and engage with comments wisely
While it can be very tempting to fight back against or simply delete bad ratings or comments on social media, it’s best to simply respond to the client and address their concern as best you can.
This better helps
to preserve your positive reputation and shows that you’re willing to take
criticism from your clients and work on improvements to keep clients happy. So
hit that reply button, apologize to the client for their negative experience,
and brainstorm how to fix it.
5. Vary Your Content
Have you ever been surfing the internet and found a picture that made you laugh or a quote that inspired you to get through the day? Consider sharing it with your audience or clientbase!
It’s important to vary your content and to make sure that you’re mixing it up across all platforms- don’t just post ads for your products. Really engage with your audience by posting funny pictures, motivational quotes, audience surveys and polls, and compelling videos in addition to your company’s sales content. Here are a few of the different types of content you should try!