Social Media has become an every day tool for everyone to use throughout their daily lives. Things such as Facebook, Instagram, and Twitter have all become major trading hubs, and the ideal place to get new business customers flooding in your gates. So why is it so difficult for some companies to get on the social media train?
This is because, to some businesses, it’s still seen as a risky investment. Contrary to what you may think, social media only started getting big within the last 15 to 20 years or so. In that time, many companies have already been set and have gotten their marketing tactics set in stone. With the introduction of social media, many have taken steps to start using such things and broadening their target audiences, but for smaller businesses just starting up, it can be seen as a big money spender, and may not want to invest into the social media marketing area.
As such, sites like Dataney.com look to close that gap between companies that are small and maybe just startups, and the audiences in the social media area. Dataney is able to help businesses manage their social media conversations, and watch their traffic in different areas. Not only that, they can specialize in different areas. For instance, traffic through Facebook may be vastly different than traffic through Twitter, so knowing the difference and being able to compare the two sets of data to each other can help businesses determine where they plan to put their resources, as well as what they should focus on next in terms of social media marketing.
Not only do such websites allow tracking of the business and customers and visitors, they can also help to boost your social media standings with audiences. For instance, Dataney allows for you to purchase a social media manager of sorts, who will do weekly or constant posts on Facebook, Twitter, Youtube, Instagram, and other such items. They know what gets audiences involved, and for different prices, will ensure that audiences are met with the proper information, whether its through social media, or just simple emails.