What is Local Marketing?
Local marketing is also known as local store marketing or neighborhood marketing, it specifically targets the community around a physical store or restaurant. In this type of Marketing, the local population gets promotional messages.
Local marketing can take several forms. For example, many local businesses get in touch with consumers through mail, local team sponsorships, events , or advertisements in the newspaper or any internet strategy . Expecting to not only attract new clients but to drive repeat business, a successful local marketing push allows a store to stake out a significant presence in local consumers’ mental maps of their communities.
Who employs Local Marketing?
Local marketing is used especially by small businesses like restaurants and stores with a single location or outlet. Local marketing may also be used by owners of franchised businesses to promote their locations, supplementing the larger franchise’s regional or national marketing campaigns.
For what kinds of customers is local marketing effective?
Every neighborhood has its own characteristics , therefore each business applies different marketing tactics targeted to different consumer segments. These may be identified by socio-economic standing, demographic composition and purchasing values.
In order to create a great local marketing strategy it is necessary to know the characteristics of your market. It is possible to get empirically some data from your customers, but how often do you realize the importance of the patterns there are in your business? , this is when Big Data is needed. If you want to send the right message to the right customers by creating a good marketing campaign, Data analysis is your solution.
Does Big Data help me segment my customers?
It definitively does. It does not only help you segment your customers, it also helps you understand their purchasing behavior, how often they come to your business, how many products they buy and it also helps you pick the best day to launch a new offer or just shows you how to save money for your business.
Creating a local marketing campaign requires you to use different strategies if you really want to build awareness within a neighborhood. Although, information is the key; local marketing is about interacting with people and understanding them, so you can engage them. This means, it is not just about money, it is about connecting with your customers.
How does Data Analysis work?
Every customer of your business is a human being, he has feelings and habits. Every time he buys a product, clicks on a link or just post something new on Facebook, there’s a digital trace that helps you get an idea about who this person is. There are thousands of digital operations every day and they are stored in a database. All these bits of information together make no sense to anyone if they are not analyzed. They seem to be just a bunch of data which is apparently impossible to understand. This is when Dataney’s digital savvies help you find the patterns in your data to get some valuable information from it. Once you get the right data and analyze it in the proper way, it is possible to predict situations in the future, for example what the optimal price for a hotel room in a certain date is or to whom you should send your next email marketing campaign promoting your new nachos.
How can Dataney help me?
Dataney’s services are aimed at helping small businesses to grow and manage accurate marketing campaigns. Our technologies give you the possibility of focusing on making money while we analyze your data to give you the best information for making business decisions. We have developed a set of tools that can be integrated for different purposes. Either you are a restaurant owner, franchisee or hotel owner, we offer you the best alternatives to track your customers and your money.