Today, good marketing means giving your customers useful content, be it tips or industry-related news. A good way to keep your customers engaged while giving them what they want is with a blog. Start a company blog that you will update weekly.
Important benefits of blogging for your business:
- Build New Relationships – You create new or enhance existing relationships by blogging. Not only you connect with your site visitors, but by reviewing and responding to readers’ comments, you create a rapport with your audience, build trust, and gain valuable insight in to their business needs.
- SEO – Search Engine Optimization– Blogging frequency gives Google & other search engines new material to index. This way you create opportunities to plug in new keywords to increase your visibility and increase SEO of your website.
- Brand recognition -Blogging makes your present & potential customers a view into your vision, and personality of your company. It allows you to show a personal side of your business instead of being just another inbound marketing technique.